Brand Innovation Manifesto

Added: 2011-02-17
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This is a great book that i thoroughly recommend to anyone looking to spark creative thinking around their marketing and business strategy. This mind map contains the different ideas that the author (John Grant) talks about in depth. These are used as starting points to explore different ways to p...
This is a great book that i thoroughly recommend to anyone looking to spark creative thinking around their marketing and business strategy. This mind map contains the different ideas that the author (John Grant) talks about in depth. These are used as starting points to explore different ways to position your brand and initiate innovative thinking. You can get the book here from Amazon: http://www.amazon.co.uk/Brand-Innovation-Manifesto-Redefine-Conventions/dp/0470027517
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