Brands are out of juice

Added: 2012-01-31
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Created with: iMindMap
One of my favourite marketing/branding books is "Lovemarks" by Kevin Roberts (CEO of Saatchi & Saatchi) and recently I have been re-reading it as a refresher! This map outlines some of the key reasons why Roberts believes the traditional 'brand-centric' focus of market...
One of my favourite marketing/branding books is "Lovemarks" by Kevin Roberts (CEO of Saatchi & Saatchi) and recently I have been re-reading it as a refresher! This map outlines some of the key reasons why Roberts believes the traditional 'brand-centric' focus of marketing departments is no longer keeping up with reality, and why many brands appear to have run out of energy!

This map features iMindMap software. Visit iMindMap website.

Created with: iMindMap
Categories: Sales & Marketing,
Language: None
Copyright: To the extent possible under law, the owner of this work has waived all copyright and related or neighboring rights to it.
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