Mind Mapping Strategic Resources

This webinar will cover the nature of value creating, strategic, resources of an organization and how they can be identified and leveraged to form the basis of competitive advantage. As strategic resources are increasingly intangible, they present a management challenge. Dr Arevuo will show how mapping can help managers identify the nature of these socially complex and idiosyncratic resources. Causal mapping, a form of cognitive mapping, is used to demonstrate how these resources can be visualised by senior management teams to manage them effectively. Featuring: iMindMap