Mind Maps for planning and execution of a Consulting Assignment

Brian Clark explains how his consulting firm uses mind mapping as the backbone of its internal operations and client delivery methodology. He walks through how maps are used to structure discovery, proposal design, behavioural analysis, project planning, transparency with clients, and execution. The session provides a detailed look at how mind maps become a shared workspace for both consultants and clients throughout the full lifecycle of an engagement Key Themes & Topics (Timestamps): [00:03:58] Framing the session: two parallel goals Brian outlines the structure of the presentation: explaining his company’s internal transformation and then demonstrating how they use mind maps to run consulting assignments. [00:05:27] Operational chaos as the trigger for change He describes how rapid growth, contractors, and incompatible tools created fragmentation across CRM, documentation, and collaboration. [00:07:33] The need for a shared, cross-platform system Brian explains why his firm needed a single environment that worked across Mac, Windows, and client systems. [00:10:56] Mind mapping as a catalyst for creativity Once visual thinkers were given a visual tool, innovation and idea flow increased dramatically across the team. [00:13:53] Using mind maps as live client workspaces Instead of PowerPoint, Brian’s team now captures insights, requirements, and ideas directly into maps during client meetings. [00:14:57] Structuring the first client meeting He introduces the firm’s templated, map-based meeting structure to ensure consistent discovery and documentation. [00:17:40] Behavioural profiling as a foundation for consulting Brian explains why his firm profiles individuals, teams, and organisations to understand how people process information and respond to change. [00:20:20] Preventing ambiguity through structured diagnosis Maps are used to clarify priorities, eliminate vague expectations, and surface real business constraints. [00:22:08] Designing the assignment collaboratively Brian shows how the consulting plan is co-built with the client, clarifying responsibilities on both sides. [00:24:41] Risk, resource, and commercial validation Every engagement undergoes a formal review of capability, timelines, financial risk, and staffing readiness. [00:28:44] Project plans as interactive visual systems Assignments are built as interactive maps that double as task systems and project plans. Featuring: MindManager