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"Made to Stick"

"Made to Stick"
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roygrubb (PRO, 14 mind maps)
MindManager Map added Thu, Feb 17, 2011
via web

"Made to Stick"

When you present information, how can you make sure it is absorbed, retained and acted on? A mindmap summary of a telling and profound book: “Made to Stick” by Chip and Dan Heath. Full article:
http://www.informationtamers.com/How-to-present-information-so-that-people-remember-and-act-on-it.html
Created using: MindManager
Category: Library > Parent > Child
Copyright & licencing:
Tags: To make ideas stick they must be communicated in a way that is: Simple Unexpected Concrete Credible Emotional

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LiamHughes
LiamHughes
17/02/2011
Love the idea of the Hollywood pitch for the film Speed = Die Hard on a bus!!!

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