Jay Baer and Daniel LeminTalk Triggers

Customer Experience is currently a high priority for content marketers. There are numerous books on the topic these days, but Jay Baer and Daniel Lemmins' Talk Triggers is one of the most helpful. Subtitled The Complete Guide to Creating Customers with Word of Mouth, Talk Triggers is divided into four logical sections. Section 1, Why Word of Mouth Works describes the unique characteristics of conversational marketing. Section 2 introduces The Four Talk Trigger Criteria: Be Remarkable, Be Relevant, Be Reasonable, and Be Repeatable. Sectionb 3 describes the Five Talk Triggers, Empathy, Useful, Generosity, Speed, and Attitude. Section 4 outlines a Six Step process for introducing Talk Triggers into your business. The Appendix includes a Quick Reference Guide.