Ann Handley and C.C. Chapman's Content Rules is a perennially popular, hands-on guide to telling our story online through today's multiple content channels.
It's endorsed by the leading content marketing authorities plus over 100 enthusiastic reader reviews on Amazon.
Content Rules has been translated into nine languages, including Turkish, Chinese, Japanese, Korean, Italian, Portuguese.
Author Credentials
Ann Handley is the Chief Content Officer of Marketing Profs, where she's waging a war on mediocre content.
At Marketing Profs, over 620,000 marketing professionals are receiving a real world education in modern marketing from extensive events, reading, training, and video..
Ann is also a popular speaker and respected columnist and blogger at
Entrepreneur.com, the Huffington Post, and Mashable. She has close to 200,000 followers on Twitter.
C.C. Chapman is a New England-based storyteller whose years of marketing experience empowers him to help any organization find, create and tell their story to the world. ("I like to tell people, my camera, keyboard and mind are always available for hire.")
Clients turn to C. C. Chapman for:
Keynote speeches and corporate events
Freelance writing and photography assignments
Consulting on branding, online marketing and social media
Advisory Board Positions
He is also the author of Amazing Things will Happen: A Real World Guide on Achieving Success and Happiness. Check his blog and follow him on Twitter.
How Content Rules is Organized
Content Rules's 29 chapters are organized in four major sections:
PART ONE: The Content Rules, or basic principles of effective content
PART TWO: The How-to Section
PART THREE: Content That Convert, (case studies and commentary)
PART FOUR; This Isn't Goodbye (and a gift)
If you're a user of Mindjet's MindManager mind mapping software, you can download the mind map of Content Rules and use it as a template for taking notes as y
Copyright & licencing:
Copyright ©Roger Parker
Some Rights Reserved. This work is licenced under a
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