Bob Burg's Adversaries Into Allies Shows How to Gain Ultimate Influence

Bob Burg's Adversaries Into Allies Shows How to Gain Ultimate Influence

Bob Burg's latest book, Adversaries Into Allies: Win People Over Without Manipulation of Coercion, shows business owners and sales executives how to gain influence without manipulation.
Bob has been writing and speaking about sales mastery and relationship marketing since the 1990's. His Endless Referrals is a classic business book updated with a third edition.
Bob Burg has also co-authored, with John David Mann, The Go-Giver Series of fables which provide a new perspective on why givers gain and sell more.
Adversaries into Allies describe the Five Principles of Ultimate Influence. Each of the Principles is treated in a separate section.
After introduction, the ideas associated with the Five Principles are discussed in over 70 different chapters, each addressing an everyday situation where simple changes in behavior can strengthen, or weaken, a relationship with bosses, co-workers, clients, customers, or the press.
Use this mind map to take notes while reading Bob Burg's Adversaries into Allies. The map provides a structure to track your progress through the book and note important ideas and quotations as you encounter them.