I encourage you to explore and/or download The Power of Visual Storytelling before, and after, you buy this comprehensive and detailed guide to the why's and how's of using visuals as content marketing tools in the leading social media.
* Before you read The Power of Visual Storytelling, you can examine its contents and the linked resources.
* If you're a user of Mindjet's MindManager software, after you read The Power of Visual Storytelling, you can use the mind map to take notes helping you retain and relocate more of its information.
The Power of Visual Storytelling is one of the most highly reviewed visual thinking books. Dan Roam, author of bestselling Back of the Napkin, wrote the Foreword. It's been endorsed by many marketing's leading authorities, such as David Meerman Scott, Jay Baer, and Mitch Joel, Gary Vanerchuk, and Guy Kawasaki.
One of The Power of Visual Storytelling's strengths is its tight organization and extensive use of lists, which present information in a concise and easily recalled way. For example, The Seven Elements of Visual Storytelling are presented as a list, below, before each point is described in the text:
* Design
* Personalization
* Usefulness
* Personality
* Storytelling
* Shareworthiness
* Real-time Amplification
Other lists include a summary of the Types of Images Used for Visual Storytelling and separate "best practices" lists for using visual images in blog posts, Twitter, Facebook, LinkedIn, Tumblr, and Youtube.
The Power of Visual Storytelling's co-authors are About the book's co-authors:
* Ekaterina Walter is a passionate marketer, who writes and speaks on topics of leadership, business innovation, and the digital revolution. Visit her Building Social Bridges blog, described as "Musings about social media, marketing, business success, personal connections and life."
Ekaterina Walter is the co- founder and Chief Marketing Officer of Brander
Copyright & licencing:
Copyright ©Roger Parker
Some Rights Reserved. This work is licenced under a
Creative Commons Link