Joe Puluzzi's latest content marketing book, Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses, shares the 6-step marketing process that has fueled the success of the Content Marketing Institute and countless other businesses.
Rarely has a business owner openly shared the philosophy behind his firm's success, along with as many details and examples.
Most business start with a product, then search for a market to sell it to. Joe turns that outmoded business plan upside down and describes a simpler, but proven, new, Internet-driven model for entrepreneurial success.
Simply put, as Joe Pulizzi describes in Content Inc., business marketing success today involves:
1) Developing valuable content
2) Building an audience around that content
3) Creating a product for that audience
By studying this Mindjet MindManager map of Joe Pulizzi's bestselling Content Inc., you'll be gaining a new framework for evaluating your current business plan and marketing, as well as getting ideas from others who have followed and implemented Joe's philosophy.
Right from the start, Content Inc., has been an Amazon Top 100 book in both print and Kindle versions.
As you'll see from the mind map of Content Inc.'s contents, Joe thoroughly explains each of the steps involved.
Joe Pulizzi coined the term "content marketing" in 2002 and has spoken about content marketing strategies and tactics at over 200 events in over 50 countries. Joe is the founder of the Content Marketing Institute, the largest content marketing organization in the world.
Each September, in Cleveland, the Content Marketing Institute produces Content Marketing World, the largest content marketing event in the world.
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