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The Experience Curve by BCG

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Added: 2014-08-19
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tfahmy666
Created with: iMindMap
The experience curve is one of BCG’s signature concepts and arguably one of its best known. The theory, which had its genesis in a cost analysis that BCG performed for a major semiconductor manufacturer in 1966, held that a company’s unit production costs would fall by a predictable amount—typical...
The experience curve is one of BCG’s signature concepts and arguably one of its best known. The theory, which had its genesis in a cost analysis that BCG performed for a major semiconductor manufacturer in 1966, held that a company’s unit production costs would fall by a predictable amount—typically 20 to 30 percent in real terms—for each doubling of “experience,” or accumulated production volume.
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Tags: meaning works experience fulfilling demand shaping demand competitive ambidexterity BCG The Experience Curve experience curve
Created with: iMindMap
Categories: Leadership & Management,
Language: None
Copyright: ©2014 Tarek Fahmy. All Rights Reserved.

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