Colleen Jones's Clout: The Art and Science of Influential Web Content Helps You Take a Fresh Look at Your Site's Content

Colleen Jones wrote Clout: The Art and Science of Influential Web Content for audiences like: * Content, Creative, and Brand Strategists Executives * Web Writers and Content Creators * Interactive Marketers and PR Specialists * Small Business Owners * Nonprofits and People Who Do Good Clout offers each inspiration, direction, plus detailed implementation ideas and tips. Organization Clout's 11 chapters are organized as a story, or journey: * PART I describes THE CROSSROADS, where many marketers find themselves today. * PART II introduces THE PRINCIPLES which form the basis of content marketing success. * PART III, THE CLIMB, describes a journey which begins by creating a plan, persisting through roadblocks, evaluating, and adjusting. About Colleen Jones Colleen Jones has led interactive strategy for Fortune 500 companies such as InterContinental Hotels Group and Cingular Wireless (now AT&T) as well as Centers for Disease Control and Prevention, the most trusted government agency in the United States. Colleen Jones is the principal of an award-winning consultancy Content Science, where she consults with executives and practitioners about making their web content more influential to improve user experience, build brand reputation and loyalty, make more sales, and spread good ideas. Coleen Jones is also the principal of ContentWRX. In her words, "ContentWRX has a simple but challenging mission: To help you understand whether your digital content works quickly and easily." She continues: "By streamlining content evaluation, ContentWRX allows everyone involved—executives, managers, and content creators—to stop guessing or even arguing about what content works and start making informed content decisions." Mindjet MindManager users can download the mind map of the book's table of contents to use for taking notes while reading Colleen Jones' Clout: The Art and Science of Web Content.