Alexandra Watkins Hello: My Name is AWESOME

Alexandra Watkin's Hello, My Name is Awesome: How to Create Brand Names that Stick, is a gem of a book. It offers excellent value for a broad spectrum of authors, entrepreneurs, and marketing professionals. It's value comes from its combination of insights and examples presented brevity. It offers a concise, step-by-step guide to choosing business and product names and domain names (i.e., URLs). For authors, it provides a template for how valuable information and personal branding power can be communicated in less than 100 pages, and for less than $20 (printed). Readers will profit from a deeper understanding of the obvious, and not-so-obvious, elements that contribute to an effective and memorable business, product, or domain name.