Ann Handley's Everybody Writes Can Help You Become a More Effective Content Marketing Writer

This Mindjet MindManager mind map previews the contents of Ann Handley's Everybody Writes: Your Guide to Creating Ridiculously Good Content. Ann Handley's Everybody Writes is the first writing book aimed specifically at the needs of content marketers who spend their days creating and curating content for articles, blogs, presentations, social media, and white papers. In 74 brief chapters, organized into 6 sections, Ann emphasizes the importance of writing today and provides insights and information you can use to be a more effective content writer. Everybody Writes stresses the importance of brevity and clarity in content marketing success. If the answers to your writing challenges aren't in Everybody Writes, chances are they're in the resources she cites. Everybody Writes is written in Ann Handley's signature first-person style; you learn alot about Ann as a person and her personal approach to writing. She describes her writing habits, the building in her backyard she designed as a "get out of the house" writing sanctuary (without the need to commute), and how she manages content and employees located around the world. Ann Handley is one of the best-known names in marketing. She's the Chief Content Officer of Marketing Profs, a leading marketing education and training organization trusted by over 600,000 marketers. Everybody Writes is Ann's second book. Previously, Ann co- authored (with C.C. Chapman) the bestselling Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. You can learn more about Ann Handler at her Amazon.com author page and her personal bog, www.annhandley.com. She is also a columnist for Entrepreneur Magazine and a LinkedIn Influencer. Join her more than 260,000 followers on Twitter. Instructions for use; if you're a Mindjet MindManager user, you can use this mind map of Ann Handley's E