David Meerman Scott's New Rules of Marketing & PR Shows How You Can Reach Buyers Directly

Have you read the latest edition of David Meerman Scott's "The New Rules of Marketing & PR, 4th edition?" Subtitled, "How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases & Viral Marketing to Reach Buyers Directly," it's recognized as is recognized as the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business. In 2007 the original edition of David Meerman Scott's New Rules of Marketing and PR appeared, opening people’s eyes to the new realities of marketing and public relations on the Web. Six months on the BusinessWeek bestseller list with over a quarter of a million copies sold in more than 25 languages from Bulgarian to Vietnamese, the fourth edition of Davids New Rules of Marketing and PR is an updated modern business classic. The New Rules of Marketing and PR is organized into three parts: PART I. How the Web has Changed the Rules of Marketing and PR. The first three chapters describe the death of the "old rules" and their replacement by "New Rules" which are based on the ability to reach buyers directly. PART II. Web-Based Communication to Reach Buyers Directly The next 7 chapters describe the key ways the Internet enables businesses and associations to each buyers directly. Each chapter describes the relevance of each approach as well as best-practice examples and tips. PART III. Action Plan for Harnessing the Power of the New Rules The final 15 chapters are intended to help you create a balanced and practical marketing action plan. These chapters contain more implementation ideas and tips. Fourth Edition Features The fourth edition of The New Rules of Marketing & PR contains several new chapters, with more information on topics like images, video, and podcasting. Numerous case studies and resources were updated th