Andy Crestodina's Content Chemistry Offers an Illustrated Handbook for Content Marketing

Learn content marketing the visual way using Andy Crestodina's Content Chemistry: An Illustrated Handbook for Content Marketing. Based on the familiar Periodic Table of the Contents and a typical college 101-level chemistry class, Content Chemistry is organized in two sections: a Lecture which introduces the basics of content marketing, and a Lab section where you can put your knowledge to work. In contrast to most marketing books which are primarily text-based, Content Chemistry reflects the perfect union of content and design. In addition to the Periodic Table of Content, Content Chemistry contains: - 54 charts & diagrams - 33 quick tips - 16 warnings Each page, and each 2-page spread, have been designed and edited as units. The typography, or way text is used, has been optimized for maximum readability and legibility. As a result, at a glance, you can easily locate, read, and retain the key ideas. Content Chemistry's utility as a Handbook is further enhanced by its oversize dimensions with plenty of space in the margins for notes and numerous exercises with space for you to enter information which will help you take your content marketing to the next level.