Mark W. SchaeferMarketing Rebellion

Added: 2020-01-31
0
8
1160
Created with: MindManager
Mark Schaefer's Marketing Rebellion: The Most Human Company Wins, chronicles the changes that have undermined the traditional advertiser's ability to control the message and the prospect's behavoir. . There are four sections to the book, plus an extensive group of resources in the last...
Mark Schaefer's Marketing Rebellion: The Most Human Company Wins, chronicles the changes that have undermined the traditional advertiser's ability to control the message and the prospect's behavoir. . There are four sections to the book, plus an extensive group of resources in the last section: * Part 1: The Third Rebellion sets the stage with two chapters: The End of Control and All Things Human. * Part 2: The Constant Human Truths emphasizes the often overlooked human needs that are becoming more important than the previous 4 P's of marketing: Price, Product, Promotion, and Place. Chapters include: Love and the End of Loyalty, Belonging: The Greatest Human Need, Self-Interest and the Artisinal Brand, Value-based Marketing and the Search for Meaning, and "Respect Me: A Call for Consenual Marketing. * Part 3: Reaching the Unreachable. Between declining newspaper readership and ad-blockers on televisions and computers, it's become harder and harder for advertisers to reach their prospects. In its place, Mark Schaefer describes two techniques; one is A Manifesto for Human-Centered Marketing, the other is Your Customers Are Your Marketers. The challenge is for marketers to offer a compelling marketing experience, both before, and after, the buying experience. * Part 4: Marketing Reimagined. The future of marketing is described in chapters focusing on The Pathfinders, The Quantum Leap, and the Fourth Rebellion. A great deal of Marketing Rebellion's relevance and value is due to the extensive End Matter which includes the traditional Appendix and Acknowledge, with a description of how readers can Keep Learning About Marketing Rebellion, Endnotes, and an Index.
Arts & Entertainment
Books & Writing
Career
Communication
Creativity & Innovation
Finance & Economics
Geography & Travel
Health & Home
History
Languages
Leadership & Management
Mathematics
Personal Development
Politics & Law
Productivity
Project Management
Sales & Marketing
Science & Technology
Teaching & Learning
Biggerplate logo

Go Further with Mind Mapping: Upgrade to Biggerplate Plus!

Software Courses
250+ Premium Videos
Live Virtual Events
Software Discounts
View Details

Upcoming Webinars:

Mind Mapping for Coaches and Consultants
Mind Mapping for Coaches and Consultants
Learn how mind mapping techniques and tools can help in your coaching and/or consultancy business! …
Speaker: Liam Hughes
Date 12 March 2025
Elevate Your Writing with Mind Maps
Elevate Your Writing with Mind Maps
Mind mapping expert and author Chuck Frey will share practical mind mapping tips and techniques for …
Speaker: Chuck Frey
Date 08 April 2025
Copyright 2008 - 2025 Biggerplate.com Ltd. All rights reserved.