Michael Hyatt's Platform: Get Noticed In a Noisy World

Michael Hyatt's Platform: Get Noticed in a Noisy World is one of 2012's most successful marketing and social media books published. Platform contains 60 chapters--basically, computer tutorials--organized in 5 sections. Chapters range in length from 2 to 4 pages. Chapters are scannable, thanks to the frequent use of lists introduced with bold-faced keywords. Each chapter addresses a key topic, skill, or task needed to create a platform for getting noticed in today's noisy Internet world. Dozens of testimonials from key marketers, like Seth Godin, Chris Brogan, Guy Kawasaki, Nancy Duarte, John Maxwell, and dozens of others. Great, detailed reading for those looking for actionable steps to branding and marketing success.